Brand Process
Mood Board - By Client
To start the process of bringing my clients vision to life, we collaborate on a mood board to better gauge the expectations and to help narrow down what that idea is in their head is, where we established she wants line work and to insensate the female figure and enlightenment.
First Sketches - Mushroom Head tests
The client was conflicted between flowing hair and a shroom head so the first sketches played around with the idea of a female silhouette mushroom hybrid where after this phase of the process we narrowed it down that with the pursuing a product of this sort it would be better to keep these details subtle.
First Illustrations & Client Sketch
Here I like my clients fully engaged in the process where I got her to do a quick sketch of the idea in her head where I narrowed it down the logo to be more of a side profile of the female figure with the hair like smoke or aura
Finalization & Font Research
After we finalized the pose we wanted out of the mockups, I picked out some cursive fonts to experiment and compare with the client where option D complemented the hair of the logo well and felt like a natural extension of the logo
Font Placement Testing
With the Package of the logo going to be on circle border sticker, I showed the variety of ways we can play around with, where ultimately with the complex color background and line work art I persuaded the client to keep out the garden accent idea to not overwhelm the logo and make it easier to digest.
Package & Card Design
Info Labels
After establishing the main color for the brand the next step was the back label where we went with the first option to the left of the mockups where even though we're aiming for a visual heavy design we don't want to make the design to overwhelming.
3 Flavour Variation
The next step was creating 3 variations of the launch of the first 3 products as different products featured different side effects where we didn't want the products to get mixed up for the consumers who use all products and to add some fun variety.
Routine Cards & Card Design
All bags feature a routine card as a guide for the product where the left was the first design, where the client liked to have all the details to a tea where majority have short attention spans and everyone likes their information like fast food where we revised the design to make colours softer and the details short, sweet and concise.